Top 5 Apparel Apps on iOS in Switzerland: Q1 2024

In the first quarter of 2024, the top 5 apparel apps on iOS in Switzerland exhibited diverse performance trends in terms of downloads and active users. Here's a closer look at how each app fared:

SHEIN - Shopping Online saw a significant rise in weekly downloads, starting from around 4K in early January and peaking at nearly 7K by the end of March. The app also experienced a steady increase in weekly active users, growing from approximately 104K to 147K over the quarter.

Zalando – Online fashion had a relatively stable download pattern, with numbers hovering around 2.7K to 2.9K throughout the quarter. The app's weekly active users showed some fluctuation but generally remained between 69K and 80K, ending the quarter at approximately 79K.

C&A Mode Online Shop witnessed a moderate increase in downloads, starting from 1.8K in early January and reaching around 2.7K by the end of the month. However, weekly downloads slightly declined to about 2K by the end of March. Active users for the app remained relatively stable, fluctuating between 8K and 9K.

BestSecret experienced a slight decline in weekly downloads, starting from 2.6K and gradually decreasing to approximately 2K by the end of March. The active user base showed minimal fluctuation, maintaining a range of 18K to 19K throughout the quarter.

H&M - we love fashion had a varied download trend, with weekly downloads starting at 1.7K, dipping to about 1.1K in mid-January, and then climbing to nearly 2.4K in early March. The app's active users followed a similar pattern, starting at 66K and ending the quarter with around 61K, despite a dip in mid-February.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.