Top 5 Apparel Apps on iOS in Central America Q1 2024

In Q1 2024, the top 5 apparel applications on iOS in Central America showed varied performance in terms of weekly downloads and active users. The data, sourced from Sensor Tower, provides a detailed look at the trends for these apps.

SHEIN - Shopping Online started the quarter strong with 128K downloads in the first week of January. However, the downloads gradually declined, reaching around 93K by the end of March. Active users fluctuated slightly, starting at 2.2M and peaking at 2.3M in mid-March before ending the quarter at 2.2M.

Nike: Shoes, Apparel, Stories had a consistent download rate, beginning with 33K in the first week of January and maintaining a range between 24K and 33K throughout the quarter. Active users remained relatively stable, starting at 367K and closing the quarter at 359K.

FARFETCH - Shop Luxury Fashion experienced a more noticeable decline in downloads, starting at 25K in early January and dropping to 15K by the end of March. Active users followed a similar trend, decreasing from 54K in the first week to 42K by the end of the quarter.

adidas: Shop Shoes & Clothing saw a steady decline in downloads from 17K in January to 13K in late March. Active users also showed a downward trend, beginning at 101K and ending the quarter at 97K.

ZARA had an initial surge in downloads with 23K in the first week of January, but this number quickly dropped to around 9K by the end of March. Active users mirrored this pattern, starting at 96K and decreasing to 75K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.