Top 5 Apparel Apps on iOS in Bulgaria: Q1 2024

In the first quarter of 2024, the top 5 apparel apps on iOS in Bulgaria exhibited diverse trends in downloads and active users. Here’s a closer look at the performance of these leading apps.

SHEIN - Shopping Online saw a notable decline in weekly downloads, starting from around 3.9K in early January and dropping to about 2.8K by the end of March. Despite this, the app maintained a relatively stable number of weekly active users, fluctuating between approximately 63.9K and 56.8K, before recovering to 62.8K in the final week.

ABOUT YOU Online Fashion Shop experienced varying download numbers, peaking at 3.4K in early February and hitting a low of 1.7K by mid-March. Active user metrics showed an initial increase from 22.1K in early January to 24.4K by late January, followed by fluctuations, and ending the quarter at 26.4K.

BestSecret had a strong start with weekly downloads peaking at 4.2K in late January, though numbers fell to around 1.5K by the end of March. Active users mirrored this trend, rising from 7K in early January to a peak of 9.7K in late January, then stabilizing around 7.8K towards the quarter's end.

MODIVO - Moda i zakupy online showed steady weekly downloads, starting at 575 in the first week of January and gradually increasing to 851 by the end of March. Active users remained fairly constant, ranging from 9.8K to 10.8K throughout the quarter.

ZARA had a relatively stable download rate, with weekly numbers hovering around 700 in January and slightly decreasing to 606 by late March. The active user count showed minor fluctuations, starting at 6K in early January and ending at approximately 5.6K in late March.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.