Top 5 Apparel Apps on iOS in Belgium - Q1 2024

During the first quarter of 2024, the top 5 apparel apps on the iOS platform in Belgium demonstrated varying trends in downloads and active users. Below, we delve into the performance of each app, highlighting key metrics.

SHEIN - Shopping Online showed a significant increase in weekly downloads, peaking at around 9.8K in the week of March 18. The app also saw a rise in weekly active users, starting from 262K at the beginning of January and reaching approximately 388K by the end of March.

Zalando – Online fashion experienced a steady decline in weekly downloads from 4.9K in early January to about 3.2K by mid-February, before stabilizing around 3.6K towards the end of the quarter. Weekly active users also fluctuated, starting at 125K and ending at approximately 110K.

C&A Mode Online Shop maintained a relatively stable trend in weekly downloads, with minor fluctuations around 2.2K to 2.4K throughout the quarter. The app's weekly active users hovered around 7.2K to 8.1K, showing slight variations but no significant changes.

ZARA had a downward trend in weekly downloads, beginning at 3.1K in the first week of January and dropping to approximately 1.9K by late February. However, it saw a slight recovery to around 2.3K towards the end of March. The number of weekly active users remained relatively stable, fluctuating around 21K to 28K.

H&M - we love fashion experienced a decrease in weekly downloads from 2.8K in early January to about 1.7K in mid-February, followed by a recovery to around 2.7K in early March. Weekly active users saw a decline from 69K at the start of the quarter to approximately 61K by mid-March, with a slight uptick to around 61K towards the end of the period.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.