AI Insights · Timothy · April 2024
Top 5 Apparel Apps on iOS in Austria: Q1 2024
Discover the performance of the top 5 apparel apps on iOS in Austria during Q1 2024, including key metrics like downloads and active users.
Throughout the first quarter of 2024, the top 5 apparel apps on iOS in Austria showcased varied performance trends. Here’s a closer look at their weekly downloads and active users, based on data from Sensor Tower.
SHEIN - Shopping Online saw a remarkable increase in weekly downloads, particularly in March, where downloads surged from 4.3K at the start of January to 8.5K by the end of March. Active users also followed a positive trend, starting at 81.9K in early January and reaching a peak of 133K in the final week of March.
Zalando – Online fashion maintained a steady download rate throughout the quarter, with weekly downloads hovering around 2.5K to 2.9K. Active users displayed a slight fluctuation but remained relatively stable, starting at 47.2K and ending the quarter at 51.2K.
BestSecret experienced a gradual decline in weekly downloads, from 2.4K at the beginning of January to around 2K by the end of March. Active users showed a slight increase, with numbers varying from 10.3K to 11K over the quarter.
ABOUT YOU Outlet saw moderate growth in downloads, peaking at 2.5K in mid-February before stabilizing around 1.6K to 2.1K towards the end of the quarter. The app's active users increased from 8.5K in early January to 10.7K by the end of March.
C&A Mode Online Shop demonstrated a consistent increase in downloads, starting at 1.5K and reaching 2.4K by late March. Active users also showed a positive trend, growing from 6.1K at the beginning of the quarter to 7.1K by the end of March.
These insights are derived from Sensor Tower data, and more detailed analytics can be found on their platform.
