AI Insights · Timothy · April 2024
Top 5 Apparel Apps on iOS in Africa: Q1 2024
Discover the performance of the top 5 apparel apps on iOS in Africa during Q1 2024, featuring key metrics like weekly downloads and active users.
Throughout the first quarter of 2024, the top 5 apparel applications on iOS in Africa have shown varied performances in terms of weekly downloads and active users. Below, we delve into the specifics of each app's performance based on data from Sensor Tower.
SHEIN - Shopping Online experienced a dynamic trend in weekly downloads, starting strong with 43.5K in the first week of January and peaking at 48.2K in the second week. The downloads saw a mid-quarter dip, hitting a low of 29.4K in early February before rebounding to 36.4K by the end of March. Active users also demonstrated a positive trajectory, growing from 401K in the first week to 472K by the last week of March.
FARFETCH - Shop Luxury Fashion saw a moderate increase in weekly downloads, beginning with 8.1K in the first week of January and peaking at 10.2K mid-month. Downloads fluctuated throughout the quarter, ending with 8.7K in the last week of March. The active user base showed a similar trend, starting at 14.6K and peaking at 17.4K in the second week before stabilizing around 16.4K towards the end of March.
ZARA maintained a steady download rate with slight fluctuations. Starting at 4.9K downloads in early January, the figures peaked at 6.4K by the end of March. Active users mirrored this stability, starting at 52.1K and gradually increasing to 53.4K by the last week of the quarter.
adidas: Shop Shoes & Clothing showed a declining trend in weekly downloads, starting with 6.3K in the first week of January and reaching a low of 3.5K by the end of February. However, there was a slight recovery in March, ending with 4.9K downloads. Active users followed a similar pattern, beginning at 24.5K and ending the quarter at 25.9K.
DeFacto - Clothing & Shopping experienced significant fluctuations in weekly downloads. Starting at 3.8K in early January, the downloads peaked at 5.4K in the second week and dropped to a low of 2.1K in mid-March before recovering to 3.6K by the end of the month. Active users started at 12.6K and grew to 14.1K by the end of March.
These insights provide a comprehensive overview of the performance of these top apparel apps in Africa during Q1 2024. For more detailed data and analysis, visit Sensor Tower.
