Leading IT & Computer Services Brands in the UK: Q1 2024 Overview

In the dynamic landscape of the UK’s Information Technology & Computer Services sector, certain brands have distinguished themselves with notable digital footprints. In Q1 2024, Okta, Inc., Duo Security Services, and Cisco emerged as leaders, each showcasing impressive audience engagement across their websites and apps. This article delves into the performance and trends of these brands, drawing insights from Sensor Tower’s comprehensive data offerings.

Okta, Inc.

Okta, a key player in identity management, maintained a robust online presence through its website, okta.com, and the Okta Verify app.

• Audience Trends: The website consistently attracted over 7M visits monthly from Q4 2023 to Q1 2024, peaking at 8M in January 2024. Monthly true audience figures remained stable above 900K in Q1 2024, with a significant portion accessing via web-only.

• App Engagement: The Okta Verify app saw monthly active user numbers fluctuate, reaching over 460K in January before stabilizing around 440K by March.

• Ad Spend & Channels: Okta’s monthly ad expenditure began in January 2024, with a substantial focus on LinkedIn, accounting for most of the 23M monthly impressions by March.

Duo Security Services

Duo Security Services, renowned for its security solutions, leveraged duo.com and the Duo Mobile app to engage its audience.

• Audience Trends: Duo.com visits increased from 1.9M in Q4 2023 to over 2.3M by March 2024. The monthly true audience remained consistently around 1M, with a dominant app-only segment.

• App Engagement: Duo Mobile’s monthly active users showed resilience, peaking at 814K in February 2024, reflecting strong mobile engagement.

• Ad Spend & Channels: Monthly ad spending was moderate, with Facebook and Instagram being primary channels, garnering significant impressions each month.

Cisco

Cisco, a leader in networking and IT, maintained strong digital engagement through cisco.com, opendns.com, and the Webex Meetings app.

• Audience Trends: Cisco.com visits varied, peaking at nearly 3M in January 2024. Opendns.com also saw fluctuations, with a notable spike to over 1.2M visits in February.

• App Engagement: Webex Meetings’ monthly active users decreased over the quarters, stabilizing at around 80K by March 2024.

• Ad Spend & Channels: Cisco’s monthly ad investment surged in January 2024, with LinkedIn delivering the majority of the 62M monthly impressions, complemented by Facebook and Instagram efforts.

Conclusion

The data from Sensor Tower highlights the diverse strategies and engagement metrics of Okta, Duo Security Services, and Cisco in the UK’s IT & Computer Services category. Each brand demonstrated unique strengths across web and app platforms, with Sensor Tower’s Web Insights and App Performance Insights providing unparalleled visibility into their cross-platform performance. As digital landscapes evolve, Sensor Tower remains an essential resource for understanding these shifts, offering insights critical for strategic decision-making.

For more detailed insights, explore our Web Insights and App Performance Insights, and discover advertising dynamics with Pathmatics.