Leading Business & Industrials Brands in the UK: Q1 2024 Overview

Introduction

As the business landscape continues to evolve, understanding digital performance is crucial for brands to stay competitive. In the UK, the Business & Industrials category has seen notable activity from key players such as Octopus Energy Group Limited, British Gas, and Dynamic Parcel Distribution (DPDgroup). This article examines their performance from Q4 2023 to Q1 2024, highlighting trends across websites and apps. Sensor Tower's comprehensive data provides valuable insights into cross-platform user behavior, showcasing the power of Web Insights, App Performance Insights, and Pathmatics.

Octopus Energy Group Limited

Octopus Energy is renowned for its innovative approach to renewable energy solutions. Their digital footprint includes their website, octopus.energy, and the Octopus Energy app.

• Audience Trends: From Q4 2023 to Q1 2024, octopus.energy experienced a decline in visits, dropping from over 28M in October to around 21M in March. The monthly true audience, however, remained relatively stable, exceeding 4.5M by March.

• App Engagement: The app saw a steady increase in monthly active users, climbing from approximately 1.6M in October to over 2.5M by March, indicating a growing preference for mobile engagement.

• Ad Spend & Channels: Monthly advertising spend peaked in November at over $160K, with a focus on Facebook, which consistently delivered the majority of impressions.

British Gas

British Gas, a leader in energy and home services, maintains a strong digital presence through its website, britishgas.co.uk, and the British Gas app.

• Audience Trends: The website's visits varied, peaking in January at around 24M. The monthly true audience saw a decline from over 3M in October to approximately 2.4M in March.

• App Engagement: App activity decreased over the months, with monthly active users dropping from 1.1M in October to under 800K by March.

• Ad Spend & Channels: Monthly ad spend was highest in November, surpassing $2M, primarily driven by Facebook and YouTube channels.

Dynamic Parcel Distribution (DPDgroup)

DPDgroup, known for its efficient parcel delivery services, has an online presence encompassing the website dpdlocal.co.uk and the DPD app.

• Audience Trends: The website's visits showed fluctuations, with a notable dip in January to approximately 5.3M before recovering in March. The monthly true audience remained stable, hovering around 1.8M by March.

• App Engagement: The app maintained consistent engagement, with monthly active users slightly declining from 1.2M in October to 1.1M by March.

• Ad Spend & Channels: Monthly ad spending was significant in October at over $740K, with YouTube being the dominant channel for impressions.

Conclusion

The Q1 2024 data illustrates the dynamic nature of the Business & Industrials sector in the UK. Octopus Energy, British Gas, and DPDgroup each demonstrated unique trends in their digital strategies. Sensor Tower's unparalleled data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide essential insights into these trends, enabling brands to make informed decisions based on comprehensive cross-platform analysis. Leverage Sensor Tower's data to stay ahead in the competitive digital landscape. Explore our solutions.