Leading Brands in France's Film & Television Category: Q1 2024 Insights

As the film and television landscape continues to evolve, several brands in France have distinguished themselves with significant digital presences. In Q1 2024, e-TF1, Groupe Canal+, and Netflix, Inc. emerged as leaders in the category, based on data from their websites and apps. This article delves into their performance and trends, drawing on comprehensive data provided by Sensor Tower.

e-TF1

e-TF1's digital presence is robust, with the tf1.fr website and the TF1+ : Streaming, TV en Direct app leading the charge.

• Audience Trends: From Q4 2023 to Q1 2024, tf1.fr saw a notable increase in visits, peaking at over 221M in March 2024. Unique monthly visits also rose, surpassing 10M by March. The monthly true audience remained stable above 10M throughout the quarter, with a marked increase in March.

• App Engagement: The TF1+ app's monthly active users exhibited steady growth, beginning at over 3.4M in November 2023 and reaching 4M in March 2024, reflecting a growing interest in mobile streaming.

• Ad Spend & Channels: e-TF1's monthly ad spend varied, with a significant spike in January and February 2024, where spend exceeded $200K, primarily through Facebook and Instagram, delivering substantial impressions.

Groupe Canal+

Groupe Canal+ maintains a strong digital footprint with its canalplus.com website and the CANAL+ app.

• Audience Trends: canalplus.com displayed a consistent increase in visits, with numbers rising from 156M in January to over 184M by March 2024. The monthly true audience exceeded 13M in March, highlighting the brand's growing web appeal.

• App Engagement: The CANAL+ app saw a rise in monthly active users, reaching over 7.4M by March 2024, indicating a stable and expanding mobile user base.

• Ad Spend & Channels: Groupe Canal+ maintained a robust monthly ad spend, consistently around $1M. Facebook remained the dominant channel, delivering the highest impressions.

Netflix, Inc.

Netflix continues to be a formidable player with its netflix.com website and the Netflix app.

• Audience Trends: netflix.com experienced a slight decrease in visits, from 269M in January to 230M in March 2024. The monthly true audience remained robust, consistently above 15M.

• App Engagement: The Netflix app's monthly active users showed a gradual decline, from 12M in October 2023 to approximately 11.2M in March 2024, yet it continues to command a significant mobile presence.

• Ad Spend & Channels: Netflix's monthly ad spend peaked in December 2023, surpassing $1.5M, with a strong presence on Instagram and Facebook, achieving high engagement.

Conclusion

In Q1 2024, e-TF1, Groupe Canal+, and Netflix, Inc. showcased significant digital engagement across their platforms, each demonstrating unique trends and strengths. Sensor Tower's unparalleled data offerings, including Web Insights, App Performance Insights, and Pathmatics, have been instrumental in analyzing these trends, providing a comprehensive view of cross-platform user behavior. As the landscape continues to evolve, these insights are crucial for understanding and navigating the dynamic film and television sector.