Leading Brands in Spain’s Experiences & Events Category: Q1 2024 Overview

In the first quarter of 2024, the Experiences & Events category in Spain witnessed significant activity from leading brands such as Ticketmaster, Fever Labs, Inc., and Meetup.com. These brands have effectively leveraged their digital platforms to engage audiences, with notable trends and insights available through Sensor Tower’s comprehensive datasets.

Ticketmaster

Ticketmaster’s digital presence is anchored by its website, ticketmaster.com, and the Ticketmaster－Buy, Sell Tickets app.

• Audience Trends: From Q4 2023 to Q1 2024, ticketmaster.com experienced a notable fluctuation in visits, peaking in February 2024 with over 21M visits, before stabilizing around 9M in March. The monthly true audience remained stable above 1M throughout the quarter, with a significant portion accessing via the web.

• App Engagement: The app saw a peak in monthly active users in February 2024, with numbers reaching over 150K. This indicates strong mobile engagement, though the web audience remains dominant.

• Ad Spend & Channels: Ticketmaster’s monthly ad spend decreased steadily, with March 2024 seeing a spend of around $13K. The majority of impressions came from Facebook, highlighting a focus on social media channels.

Fever Labs, Inc.

Fever Labs operates through its website, feverup.com, and the Fever: Events & Tickets app.

• Audience Trends: Feverup.com maintained consistent visits, with March 2024 visits around 2.1M. The monthly true audience hovered above 570K, with a balanced web and app usage.

• App Engagement: The app's monthly active users increased steadily, reaching nearly 300K by March 2024, showcasing strong mobile engagement.

• Ad Spend & Channels: Fever Labs maintained a robust monthly ad spend, exceeding $1M. The majority of impressions were via Facebook and Instagram, demonstrating a strategic focus on these platforms.

Meetup.com

Meetup.com’s digital strategy includes its website, meetup.com, and the Meetup: Social Events & Groups app.

• Audience Trends: The website saw stable visits, with March 2024 visits around 700K. The monthly true audience remained just under 200K, with a slight preference for app usage.

• App Engagement: The app's monthly active users showed a slight decline, settling around 160K by March 2024, indicating a stable but not expanding mobile user base.

• Ad Spend & Channels: Meetup.com’s monthly ad spend was minimal, with a small increase in March 2024 to around $300. The spend was focused on Instagram, reflecting a cautious advertising strategy.

Conclusion

The Experiences & Events category in Spain is marked by diverse digital strategies, with each brand leveraging unique strengths. Sensor Tower’s unparalleled data offerings, including Web Insights and Pathmatics, provide critical insights into these trends, allowing brands to understand cross-platform user behavior comprehensively.

For businesses aiming to navigate this dynamic landscape, leveraging Sensor Tower’s insights is essential for strategic planning and competitive advantage. By understanding these metrics, decision-makers can effectively strategize to capture and engage their target audiences.