Leading Telecom Brands in Canada: Q1 2024 Overview

In the competitive landscape of Canadian telecommunications, a few key players have emerged as leaders in Q1 2024. This article delves into the performance and trends of TELUS Personal, Rogers Personal, and Rogers Sports & Media, leveraging Sensor Tower's comprehensive data insights.

TELUS Personal

Audience Trends

Website: telus.comApp: My TELUS

• Website Visits: From Q4 2023 to Q1 2024, telus.com saw fluctuating monthly visits, peaking in December 2023 with over 23M visits and stabilizing around 15M in March 2024.

• True Audience: Consistently above 2M monthly throughout the period, with a noticeable increase in March 2024.

• Web vs App: Web visitors consistently outnumber app users, although app engagement remains strong with monthly active users peaking at 941K in November 2023.

App Engagement

• Monthly Active Users: The My TELUS app maintained robust engagement, with fluctuations between 750K and 900K monthly users.

Ad Spend & Channels

• Ad Spend: Peaked in November 2023 at over $800K monthly, primarily driven by Facebook and YouTube channels.

• Impressions: Consistently high, with a spike in March 2024 reaching over 107M monthly.

Rogers Personal

Audience Trends

Website: rogers.comApp: MyRogers - Manage your account

• Website Visits: Stable growth observed, with monthly visits exceeding 14M in March 2024.

• True Audience: Surpassed 2M monthly in March 2024, driven by a balanced web and app presence.

• Web vs App: Similar to TELUS, web visitors dominate, but app users show a consistent monthly rise.

App Engagement

• Monthly Active Users: The MyRogers app experienced steady growth, peaking at over 800K monthly users in March 2024.

Ad Spend & Channels

• Ad Spend: Significant investment in December 2023, exceeding $2M monthly, with a focus on Facebook and YouTube.

• Impressions: Peaked at over 320M monthly in December 2023.

Rogers Sports & Media

Audience Trends

Website: sportsnet.caApp: Sportsnet

• Website Visits: A notable increase in March 2024, reaching over 18M monthly visits.

• True Audience: Consistently around 1.3M monthly, with a stable web and app audience.

• Web vs App: The web platform remains dominant, though the app maintains a dedicated monthly user base.

App Engagement

• Monthly Active Users: The Sportsnet app showed stable user engagement, hovering around 480K monthly.

Ad Spend & Channels

• Ad Spend: March 2024 saw an increase, with spend approaching $830K monthly.

• Impressions: High across Facebook and Instagram, with March 2024 reaching over 220M monthly impressions.

Conclusion

In Q1 2024, TELUS Personal, Rogers Personal, and Rogers Sports & Media demonstrated strong digital presences, with robust web and app engagements. Sensor Tower's unique insights into cross-platform data highlight the nuanced behaviors of these brands’ audiences, offering invaluable information for strategic planning. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.