Leading Brands in Canada's Jobs & Careers Category: Q1 2024 Analysis

Introduction

In the competitive landscape of the Jobs & Careers category in Canada, three brands have emerged as leaders: Indeed, Glassdoor, and ZipRecruiter. With Sensor Tower's unparalleled data capabilities, we explore their performance from Q4 2023 to Q1 2024, analyzing trends across web, app, and advertising platforms.

Indeed

Indeed's digital presence is robust, with its website and Indeed Job Search app capturing significant audience engagement.

• Audience Trends: Indeed.com saw a notable increase in visits from December 2023 to March 2024, peaking at over 136M visits in March. The monthly true audience remained above 7M throughout Q1 2024, with web visitors consistently outnumbering app-only visitors.

• App Engagement: The Indeed Job Search app experienced a steady rise in monthly active users, reaching nearly 2M by March 2024, indicating a strong preference for mobile job searching.

• Ad Spend & Channels: Indeed's monthly advertising spend grew significantly, reaching over $218K in March 2024. Facebook was the dominant channel, delivering the most impressions, while other platforms like Instagram and LinkedIn also contributed.

Glassdoor

Glassdoor's presence is marked by its website and Glassdoor | Jobs & Community app.

• Audience Trends: Glassdoor.com experienced a peak in visits in February 2024, surpassing 14M. The monthly true audience remained stable, with web-only visitors forming the majority.

• App Engagement: The Glassdoor app's monthly active users grew steadily, reaching over 159K by March 2024, reflecting increased mobile engagement.

• Ad Spend & Channels: Glassdoor's monthly ad spend was minimal, with occasional investments on platforms like Instagram, which delivered modest impressions.

ZipRecruiter

ZipRecruiter maintains a strong presence with its website and ZipRecruiter Job Search app.

• Audience Trends: Ziprecruiter.com saw a rise in visits in February 2024, with unique visits reaching nearly 192K. The monthly true audience increased steadily, with web users leading.

• App Engagement: The app's monthly active users remained stable, fluctuating around 28K, indicating a consistent user base.

• Ad Spend & Channels: ZipRecruiter's monthly ad spend decreased over the quarter, with Facebook as the primary channel, delivering the majority of impressions.

Conclusion

Indeed, Glassdoor, and ZipRecruiter have demonstrated strong digital strategies in Canada's Jobs & Careers category. Sensor Tower's comprehensive data insights offer invaluable perspectives into their cross-platform performance, highlighting trends essential for understanding user behavior across web and mobile channels. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.