Leading Brands in Canada's Film & Television Category: Q1 2024 Overview

Introduction

In the dynamic world of digital media, the Film & Television category in Canada has seen significant engagement from top brands. This article delves into the performance of three leading brands: Canadian Broadcasting Corporation (CBC/Radio Canada), Netflix, Inc., and Shaw Media Inc. Using data from Q1 2024, we explore audience trends, app engagement, and advertising strategies. Sensor Tower provides the comprehensive data that enables these insights, showcasing its unparalleled ability to cross-reference web, app, and advertising data.

Canadian Broadcasting Corporation (CBC/Radio Canada)

CBC/Radio Canada maintains a strong digital presence with its websites, cbc.ca and radio-canada.ca, and the CBC Gem: Shows & Live TV app.

• Audience Trends:

  • cbc.ca saw a steady monthly audience with visits peaking in March at 180M. Monthly unique visits remained stable above 14M.

  • radio-canada.ca also experienced growth, with monthly visits increasing to over 39M in March. Monthly unique visits rose slightly to over 3.4M.

• App Engagement:

  • The CBC Gem app had a consistent increase in monthly active users, reaching over 580K by March.

• Ad Spend & Channels:

  • CBC's monthly advertising spend varied, peaking in February at over $800K with impressions surpassing 150M. Key channels included Facebook and TikTok.

Netflix, Inc.

Netflix continues to dominate with its website, netflix.com, and the Netflix app.

• Audience Trends:

  • Monthly visits to netflix.com remained robust, with over 135M visits in March. The number of monthly unique visitors was stable, staying above 3.3M.

• App Engagement:

  • The Netflix app showed a slight decline in monthly active users, ending March with about 5.8M users.

• Ad Spend & Channels:

  • Netflix increased its monthly ad spend significantly, reaching over $350K in March. Facebook and Instagram were prominent channels for impressions.

Shaw Media Inc.

Shaw Media's digital footprint is marked by its websites, globalnews.ca and globaltv.com, along with the Global TV app.

• Audience Trends:

  • globalnews.ca saw a resurgence in monthly visits in March, reaching nearly 30M. Monthly unique visits consistently exceeded 6M.

  • globaltv.com experienced growth, with monthly visits rising to over 3.3M in March.

• App Engagement:

  • The Global TV app steadily increased its monthly active users, reaching over 200K by March.

• Ad Spend & Channels:

  • Shaw Media’s monthly ad spend was modest, peaking in February at over $16K, with Facebook being the primary channel.

Conclusion

The first quarter of 2024 has shown that leading brands in Canada's Film & Television category continue to attract significant digital audiences. CBC/Radio Canada, Netflix, and Shaw Media each demonstrate unique strategies across their platforms. Sensor Tower's data provides the crucial insights needed to understand these trends, emphasizing the platform's capability to offer detailed and cross-referenced user behavior data. For more insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.