Leading Brands in Canada's Experiences & Events Category for Q1 2024

The Experiences & Events category in Canada has demonstrated significant digital engagement across platforms in Q1 2024. Prominent players such as Ticketmaster, Eventbrite, and StubHub have distinguished themselves with substantial monthly audiences on both their websites and apps. Leveraging Sensor Tower's comprehensive data, this analysis delves into the performance and emerging trends of these leading brands.

Ticketmaster

Ticketmaster stands as a dominant force in the digital ticketing arena, with its website, ticketmaster.com, and the Ticketmaster－Buy, Sell Tickets app.

• Audience Trends: Throughout Q1 2024, ticketmaster.com consistently attracted a high volume of monthly visitors, peaking in March with over 31M visits. The monthly true audience surpassed 4.4M by March, maintaining a balanced presence between web and app visitors.

• App Engagement: The app's monthly active user base grew steadily, reaching nearly 1.7M by March.

• Ad Spend & Channels: Ticketmaster's monthly advertising expenditure decreased from $663K in January to approximately $425K in March, with significant monthly impressions from Facebook and Instagram.

Eventbrite

Eventbrite, known for its comprehensive event management solutions, showcased strong performance on its platform, eventbrite.com, and the Eventbrite app.

• Audience Trends: The website maintained a steady monthly flow of traffic, with visits consistently around 13M by March. The monthly true audience remained stable above 2.3M.

• App Engagement: Monthly active users on the app increased to over 619K by March, indicating growing mobile engagement.

• Ad Spend & Channels: Eventbrite's monthly ad spend saw a slight increase, reaching around $126K in March, with Facebook and Instagram being the primary channels.

StubHub

StubHub, a leading marketplace for event tickets, maintains a strong digital footprint with stubhub.com and the StubHub: Event Tickets app.

• Audience Trends: Stubhub.com experienced growth, with monthly visits rising to nearly 4.7M by March. The monthly true audience crossed 735K.

• App Engagement: The app's monthly active users showed a gradual increase, nearing 55K by March.

• Ad Spend & Channels: StubHub's monthly ad spend was minimal, primarily focused on Instagram, with spending ceasing by March.

Conclusion

In Q1 2024, Ticketmaster, Eventbrite, and StubHub demonstrated robust digital engagement in Canada's Experiences & Events category. Sensor Tower's unparalleled data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide critical insights into cross-platform user behavior, showcasing the dynamic landscape of this category. By leveraging these insights, decision-makers can strategically navigate and thrive in this competitive sector, reinforcing Sensor Tower's position as a leading analytics provider.