Q1 2024: Leading Advertising & Marketing Brands in Canada

Introduction

In the dynamic landscape of advertising and marketing, three brands have emerged as leaders in Canada for Q1 2024: AIR MILES Canada, HubSpot, Inc., and Fiverr International Limited. Utilizing the robust data provided by Sensor Tower, we explore the performance and trends of these brands across their websites and apps, revealing key insights into their digital presence.

AIR MILES Canada (LoyaltyOne, Inc.)

AIR MILES Canada's digital ecosystem, composed of airmiles.ca and the AIR MILES Reward Program app, demonstrates significant user engagement.

• Audience Trends: From Q4 2023 to Q1 2024, airmiles.ca experienced fluctuations in monthly visits, peaking in January with over 9M visits before declining to around 5.4M by March. The app attracted a stable monthly audience, maintaining over 390K active users.

• App Engagement: The app's monthly active users remained consistent, hovering around 400K throughout the quarter, indicating a robust mobile user base.

• Ad Spend & Channels: Ad spending saw a notable peak in December at nearly $482K, with significant impressions driven primarily through Facebook and YouTube channels.

HubSpot, Inc.

HubSpot's platform, available via hubspot.com and the HubSpot app, showcases a dynamic digital presence.

• Audience Trends: The website's monthly visits surged in January to over 12M, followed by a decline to roughly 8M by March. The monthly true audience remained relatively stable, with a slight decrease observed in March.

• App Engagement: The app's monthly active users remained above 22K throughout the period, reflecting steady engagement.

• Ad Spend & Channels: HubSpot's ad spending peaked in March, reaching approximately $424K, with LinkedIn and Instagram being the primary channels for impressions.

Fiverr International Limited

Fiverr's presence, through fiverr.com and the Fiverr - Freelance Service app, highlights a consistent digital strategy.

• Audience Trends: Website visits showed a recovery trend, increasing from around 4.4M in January to over 5.3M by March. Monthly true audience numbers also displayed a steady rise.

• App Engagement: The app's monthly active users grew, surpassing 100K by March, indicating growing mobile popularity.

• Ad Spend & Channels: Ad expenditure was consistent, with desktop video and YouTube being the dominant channels, particularly in January with spending over $413K.

Conclusion

The data from Sensor Tower illustrates the varied strategies and successes of AIR MILES Canada, HubSpot, and Fiverr in the Canadian market. These brands have effectively leveraged both web and mobile platforms to engage users, with strategic monthly ad spending across multiple channels. Sensor Tower's unique ability to cross-reference web, app, and advertising data provides invaluable insights into these digital landscapes, underscoring the importance of comprehensive analytics in navigating the competitive advertising and marketing sector. Explore more with Sensor Tower to harness these insights for strategic decision-making.