Leading Law & Government Brands in Australia: Q1 2024 Overview

In the dynamic landscape of Australia’s Law & Government sector, three brands have emerged as leaders in Q1 2024: the Bureau of Meteorology, NSW Government, and Victorian Government. This article delves into their performance, highlighting key trends from Q4 2023 to Q1 2024. Sensor Tower’s comprehensive data provides invaluable insights into their digital presence across websites and apps.

Bureau of Meteorology

The Bureau of Meteorology is a key player in providing weather updates and forecasts through its website, bom.gov.au, and the BOM Weather app.

• Audience Trends: The website experienced a significant surge in December 2023, with monthly visits peaking at 35M. The monthly true audience remained stable above 5M throughout the quarter, with a peak in December.

• App Engagement: The BOM Weather app maintained a strong monthly active user base, consistently around 3.5M. A peak occurred in December, mirroring website trends.

• Ad Spend & Channels: Monthly ad spend was minimal, with a notable increase in January 2024, primarily on Facebook, indicating a strategic push during this period.

NSW Government (State of New South Wales)

The NSW Government’s digital strategy is powered by nsw.gov.au and the Live Traffic NSW app.

• Audience Trends: Website visits were robust, exceeding 100M in March 2024. The monthly true audience remained stable, around 4M, with slight fluctuations.

• App Engagement: The Live Traffic NSW app saw a decline in monthly active users, dropping to around 34K by March 2024.

• Ad Spend & Channels: Monthly ad spend was substantial, peaking in March 2024 with a focus on Facebook and Instagram, driving significant impressions.

Victorian Government

The Victorian Government’s digital presence is anchored by vic.gov.au and the Public Transport Victoria app.

• Audience Trends: Website visits and monthly true audience showed a steady rise, with visits peaking over 40M in February 2024.

• App Engagement: The Public Transport Victoria app saw an increase in monthly active users, reaching over 1M in February 2024.

• Ad Spend & Channels: The Victorian Government maintained high monthly ad spend, with significant investments in Facebook and Instagram throughout the quarter.

Conclusion

The Bureau of Meteorology, NSW Government, and Victorian Government have demonstrated robust digital engagement in Q1 2024. Sensor Tower’s unique cross-referencing capabilities provide unparalleled insights into their web and app performance, essential for understanding cross-platform user behavior. Discover more through our Web Insights, App Performance Insights, and Pathmatics data offerings.

By leveraging Sensor Tower's comprehensive analytics, decision-makers can craft informed strategies that align with market dynamics and consumer behavior trends.