Leading Brands in Australia’s Jobs & Education Sector: Q1 2024 Overview

In the dynamic landscape of Australia’s Jobs & Education sector, several brands have emerged as leaders in Q1 2024. This article delves into the performance of Indeed, SEEK Global, Inc., and Duolingo, highlighting their digital strategies and audience trends. Sensor Tower’s comprehensive data analysis provides a unique perspective on their web and app presence.

Indeed

Indeed's digital presence is robust, featuring its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: From Q4 2023 to Q1 2024, indeed.com experienced a significant peak in January, with monthly visits reaching over 55M. However, by March, visits decreased to approximately 27M. The monthly true audience remained above 2M for the entire quarter.

• App Engagement: The Indeed app saw a rise in monthly active users from 325K in December to over 400K in January, before stabilizing around 315K by March.

• Ad Spend & Channels: Indeed’s advertising efforts spiked in March, with monthly ad spend surpassing $250K, primarily driven by Facebook and Instagram, which delivered substantial impressions.

SEEK Global, Inc.

SEEK Global’s impact is notable through its website, volunteer.com.au, and the SEEK Jobs Search & Employment app.

• Audience Trends: volunteer.com.au saw a remarkable increase in visits, peaking at over 4M in January. The monthly true audience consistently remained above 1.5M throughout the quarter.

• App Engagement: The SEEK app maintained a stable monthly active user base, fluctuating around 1.6M.

• Ad Spend & Channels: SEEK’s monthly advertising spend varied, with a notable surge in March, reaching over $450K, predominantly through Facebook and YouTube channels.

Duolingo

Duolingo’s offerings are accessible via duolingo.com and the Duolingo - Language Lessons app.

• Audience Trends: The website visits remained relatively stable, with a slight dip in February followed by a recovery to over 6.5M in March. The monthly true audience was consistently above 1.1M throughout the quarter.

• App Engagement: Duolingo’s app maintained strong engagement, with monthly active users peaking at over 1.2M in January.

• Ad Spend & Channels: Duolingo’s monthly advertising spend was modest, with the highest expenditure in March at approximately $680, primarily through Instagram.

Conclusion

The Q1 2024 analysis highlights how Indeed, SEEK Global, Inc., and Duolingo have leveraged their digital platforms to capture substantial audiences in Australia’s Jobs & Education sector. Sensor Tower’s unparalleled data insights reveal the intricate dynamics of web and app engagement, providing a comprehensive understanding of these leading brands’ strategies. For more detailed insights, explore Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics offerings.