AI Insights · Timothy · April 2024
Top 5 Shopping Apps on Android in South America Q1 2024
Discover the performance trends of the top 5 shopping apps in South America for Q1 2024, including download and active user metrics.
In the first quarter of 2024, the top 5 shopping apps on the Android platform in South America showcased diverse trends in downloads and active user engagement. Here’s a detailed look at their performance.
Mercado Libre: Compras online saw a robust number of weekly downloads, peaking at around 837K in mid-January. However, there was a gradual decline towards the end of the quarter, reaching approximately 548K by the last week of March. Active users fluctuated slightly, starting at 26.9M in early January and ending at around 25.8M by the end of March.
SHEIN-Shopping Online experienced a consistent pattern in weekly downloads, with numbers ranging from 695K to 790K in January. Despite a dip to 549K in mid-March, downloads rose again to 656K by the end of the quarter. Active users for SHEIN started at 18M in early January, witnessing a mild increase to 17.3M by the end of March.
Shopee: 9.9 Super Shopping Day had varying weekly download figures, peaking at 784K in mid-January and later stabilizing around 486K by the end of March. Active users for Shopee showed a steady increase, starting from 23.5M in early January and reaching 25.4M by mid-March, before slightly declining to 24.3M by the end of the quarter.
Amazon Shopping displayed significant fluctuations in weekly downloads. Starting at 320K in early January, downloads peaked at 969K in early March and then dropped to 234K by the end of the month. Active users started at 6.8M in January, showing a slight decline to 6.4M by the end of March. Notably, Amazon Shopping’s weekly revenue peaked at about $58.7K in early January.
Magalu: loja e compras online recorded its highest weekly downloads at 1.1M in the first week of January, followed by a steady decline to 175K by the end of March. Active users mirrored this trend, beginning at 6.9M in early January and decreasing to 4.2M by the end of the quarter.
These insights are derived from Sensor Tower’s comprehensive data. For more detailed analytics and trends, visit Sensor Tower.