Top 5 Shopping Apps on Android in Kenya Q1 2024

In the first quarter of 2024, the top 5 shopping apps on the Android platform in Kenya showcased varying performance metrics. Here’s a breakdown of their weekly downloads, active users, and revenue trends:

JUMIA Online Shopping experienced an impressive upward trend in weekly downloads, starting from 17.8K in early January and peaking at 45.2K by the end of March. Active users also increased steadily, reaching approximately 234.7K by the last week of the quarter. However, the app did not generate any revenue during this period.

Alibaba.com - B2B marketplace saw a consistent rise in weekly downloads, beginning at 21.1K and climbing to 32.6K by the end of March. Active users remained strong, starting at 581.9K and ending the quarter at 586.5K. Similar to JUMIA, this app did not report any revenue for the quarter.

Copia App showed a significant increase in weekly downloads, from 9.3K in early January to 30.8K by the end of March. Weekly active users also grew, peaking at 150.2K in the last week of the quarter. No revenue was recorded for this app during Q1 2024.

Kilimall - Affordable Shopping had a fluctuating download trend, starting at 17.6K and experiencing a few dips before ending at 10.3K. Active users saw a decline over the quarter, dropping from 184.4K to 148.3K. Revenue data was not available for Kilimall during this period.

MAF Carrefour Online Shopping had relatively stable weekly downloads, beginning at 5.2K and ending at 5.6K. Active users, however, saw a decline from 31.9K to 26.5K over the quarter. Like the other apps, no revenue was reported for MAF Carrefour.

These performance insights, sourced from Sensor Tower, highlight the dynamic and competitive nature of the shopping app market in Kenya. For more detailed analytics and insights, visit Sensor Tower.