AI Insights · Timothy · April 2024
Top 5 Shopping Apps on Android in Italy: Q1 2024 Performance
Discover the performance trends of the top 5 shopping apps on Android in Italy for Q1 2024, including download rates and active user metrics.
In Q1 2024, the top 5 shopping apps on the Android platform in Italy showcased varied performance trends in terms of weekly downloads and active users. Here's a detailed look at their metrics based on data from Sensor Tower.
Temu: Shop Like a Billionaire Temu: Shop Like a Billionaire saw a notable start with weekly downloads peaking at approximately 242K in mid-January. However, downloads experienced a declining trend, hitting a low of around 48K in mid-March before slightly recovering to about 58K by the end of the quarter. Active users also fluctuated, starting at around 1.83M, rising to nearly 2M in the second week of January, and eventually stabilizing at approximately 1.78M by the end of March.
SHEIN-Shopping Online SHEIN-Shopping Online showed a consistent performance in terms of weekly downloads, starting at around 64K and reaching a high of approximately 82K by the final week of March. Active users exhibited a significant increase, beginning at about 3.37M and soaring to nearly 7.37M by the end of the quarter, with a notable spike to over 4.24M in mid-March.
Eurospin Eurospin's weekly downloads demonstrated a relatively stable trend, starting at around 53K and peaking at approximately 77K in mid-February. Downloads saw a decline towards the end of the quarter, dropping to around 46K. Active users increased steadily from about 148K at the beginning of January to a peak of approximately 217K in mid-February before slightly declining to around 200K by the end of March.
Lidl Plus Lidl Plus experienced a steady increase in weekly downloads, starting at around 24K and reaching a peak of approximately 45K by the end of January. Downloads then gradually decreased, ending the quarter at around 29K. Active users showed a consistent upward trend, beginning at about 511K and peaking at approximately 585K in late February, stabilizing at around 575K by the end of March.
Zalando – online fashion store Zalando – online fashion store had a fluctuating download trend, starting at around 26K and peaking at approximately 38K in mid-January. Downloads then saw a decline, ending the quarter at around 23K. Active users showed a slight decrease from about 712K at the beginning of January to around 689K in the second week, eventually stabilizing at approximately 583K by the end of March.
For more detailed insights and data, visit Sensor Tower.
