Top 5 Shopping Apps on Android in Ghana: Q1 2024

In the first quarter of 2024, the top 5 shopping apps on Android in Ghana exhibited varying performance trends. Here is a detailed look at their metrics, based on data from Sensor Tower.

JUMIA Online Shopping started the quarter strong with weekly downloads peaking at around 14K in early January. However, downloads saw a dip mid-quarter, bottoming out at approximately 9K before rebounding to 12.7K by the end of March. Weekly active users experienced a gradual decline from 226K to 188K over the quarter.

Alibaba.com - B2B marketplace had a consistent performance with weekly downloads fluctuating between 9.8K and 13.4K. The app saw a notable increase in downloads towards the end of March, reaching 12.7K. Active users remained relatively stable, starting at 418K and ending the quarter at 377K.

Mega Turn, a newer entrant, showed a rapid increase in weekly downloads. Starting with 1.4K downloads in mid-March, the app quickly climbed to 18.7K by the end of the month, indicating a growing user base in a short period.

KiKUU: Online Shopping Mall faced a challenging quarter with a downward trend in weekly downloads, beginning at 2.7K and dropping to 1.7K by the end of March. Active users also saw a decline from 49.4K to 40.2K over the same period.

SHEIN-Shopping Online experienced steady growth in downloads, peaking at 3.3K in late February. Weekly active users increased from 20.7K to 25.8K, reflecting a growing interest in the app throughout the quarter.

These insights are derived from Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower's website.