AI Insights · Timothy · April 2024
Top 5 Shopping Apps on Android in Switzerland: Q1 2024
A look at the performance of the top 5 shopping apps on Android in Switzerland during Q1 2024, highlighting trends in downloads and active users.
In the first quarter of 2024, the top 5 shopping apps on the Android platform in Switzerland showed varying trends in downloads and active users. Here’s an overview of their performance based on Sensor Tower data.
Temu: Shop Like a Billionaire saw a consistent increase in weekly downloads, starting at around 10.7K in early January and peaking at approximately 15.5K by the end of March. The app's weekly active users also showed a steady rise, growing from roughly 76.4K at the beginning of the quarter to about 103.7K in the final week.
SHEIN-Shopping Online experienced fluctuations in downloads, beginning with 5.4K and fluctuating to a peak of 9.2K by the end of March. The app's weekly active users saw a notable increase, starting from 64K in early January and reaching around 90.4K by the end of the quarter.
Maxizoo / Fressnapf demonstrated a variable trend in weekly downloads, starting low at 323 and peaking at 8.8K in early February before tapering off to 2.8K by the end of March. The weekly active users followed a similar pattern, growing from 231 in early January to a peak of about 11.6K in mid-February, and then settling at around 9.8K by the end of the quarter.
Lidl Plus maintained a more stable performance, with weekly downloads ranging between 3K and 5.4K throughout the quarter. Active users showed a steady increase from 66.5K in early January to approximately 75.5K by the end of March.
Lastly, Profital - Brochures & Deals had a mixed trend in weekly downloads, starting at 5.3K, peaking at 5.9K in late February, and ending at around 3.2K in late March. The app's weekly active users also saw growth, from 12.3K in early January to about 13.6K by early March, before slightly declining to 11.4K at the end of the quarter.
For more detailed insights into the performance of these apps and others, visit Sensor Tower.