AI Insights · Timothy · April 2024
Top 5 Shopping Apps on Android in Switzerland: Q1 2024 Performance
Explore the performance of the top 5 shopping apps in Switzerland for Q1 2024, including trends in weekly downloads and active users.
In Q1 2024, the top 5 shopping apps on Android in Switzerland showed diverse trends in terms of weekly downloads and active users. Here’s a closer look at their performance.
Temu: Shop Like a Billionaire saw impressive growth in weekly downloads and active users. Starting the quarter with around 10.7K downloads in the first week of January, the app's downloads peaked at approximately 15.5K by the end of March. Active users followed a similar upward trend, beginning at about 76.4K and reaching over 103K by the last week of March.
SHEIN-Shopping Online experienced fluctuating download numbers, starting with 5.4K in the first week of January and ending with a significant increase to around 9.2K by the last week of March. Active users remained relatively stable but showed a notable rise towards the end of the quarter, growing from 64K to over 90K.
Maxizoo / Fressnapf had a varied performance in downloads and active users. Downloads peaked early in February with about 8.8K, then gradually declined to around 2.8K by the end of March. Active users increased from 231 in early January to approximately 11.4K by the end of February, before stabilizing around 9.8K towards the end of March.
Lidl Plus showed consistent weekly download numbers, starting at 4.4K in the first week of January and maintaining around 3.8K by the end of March. Active users saw a steady increase from 66.5K to over 75.5K throughout the quarter.
Profital - Brochures & Deals experienced a mixed quarter. Weekly downloads started at 5.4K in the first week of January and peaked at approximately 5.9K by the end of February, before dropping to around 3.3K by the end of March. Active users showed an upward trend, starting at 12.3K and reaching around 13.6K by early March, then slightly declining to 11.4K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.