AI Insights · Timothy · April 2024
Top 5 Shopping Apps on Android in Bulgaria - Q1 2024
An overview of the performance of the top 5 shopping apps on Android in Bulgaria during Q1 2024, highlighting download trends and active user statistics.
During the first quarter of 2024, the top 5 shopping apps on the Android platform in Bulgaria showcased varying trends in downloads and active users. Here’s a detailed look at their performance:
Temu: Shop Like a Billionaire had a strong start with downloads peaking at around 27K in the week of January 22. However, the app experienced a downward trend in downloads, reaching around 18K by the end of March. Active users saw a consistent increase, starting from approximately 65K in early January and growing to nearly 79K by the end of the quarter.
SHEIN-Shopping Online displayed a similar pattern, with downloads peaking at approximately 17.7K in the week of January 22. Post this peak, downloads gradually decreased to about 7.9K by the end of March. Active users remained relatively stable, fluctuating around the 160K mark throughout the quarter.
ABOUT YOU Online Fashion Shop saw a notable peak in downloads at around 13.3K in the week of January 22, followed by a decline to approximately 6.3K by late March. Active users showed some volatility but ended the quarter on a high note, rising from around 63K in early January to about 76K by the end of March.
Lidl Plus experienced steady download rates, with a peak of approximately 8.4K in the week of March 11. Active users fluctuated slightly but remained around the 60K mark for most of the quarter, indicating consistent user engagement.
eMAG.bg had a steady download trend with a peak of about 10.6K in the first week of January, followed by a gradual decline to around 5.8K by the end of March. Active users showed a slight decrease from approximately 94K in early January to around 86K by the end of March.
These insights are derived from Sensor Tower data. For more detailed analysis and insights, visit Sensor Tower.
