Top 5 Android Shopping Apps in Belgium: Q1 2024 Performance

In Q1 2024, the top 5 shopping apps on the Android platform in Belgium exhibited varied performance metrics in terms of downloads and active users. Here’s a closer look at their weekly trends.

Temu: Shop Like a Billionaire saw its weekly downloads fluctuate throughout the quarter, starting at around 36K in early January and peaking at 50K the following week. The downloads then experienced a decline, falling to approximately 17K by the end of January, before stabilizing between 24K and 39K for the rest of the quarter. The app maintained a strong presence in terms of active users, beginning with roughly 225K and increasing to about 285K by mid-March, before closing the quarter at around 274K.

SHEIN-Shopping Online demonstrated a relatively stable download pattern, with numbers ranging from 12K to 24K weekly. The app's active users started at about 137K and gradually increased to over 202K by the end of March, indicating a steady growth in user engagement.

The Xtra app, launched by Colruyt Group Services, showed a notable rise in downloads, starting from 6.2K in early January and peaking at around 15.5K in early March. Active users followed a similar upward trend, beginning at approximately 37K and increasing to about 56K by mid-March.

Social Deal - The best deals experienced a varied download trend, starting at 7.7K and peaking at around 10.7K in mid-March. Active users also showed positive growth, starting at about 64K and ending at approximately 75K.

Lastly, Lidl Plus saw its weekly downloads range from 5.3K to 10K over the quarter. Active users remained consistently strong, starting at roughly 195K and gradually increasing to about 221K by the end of March.

These insights are based on data from Sensor Tower. For more detailed analytics, visit Sensor Tower’s website.