AI Insights · Timothy · April 2024
Top 5 Insurance Apps on Android in Brazil: Q1 2024
An overview of the performance of the top 5 insurance apps on Android in Brazil for the first quarter of 2024, covering weekly downloads and active users.
In the first quarter of 2024, the top five insurance apps on the Android platform in Brazil exhibited diverse trends in downloads and active users. Here's a detailed look at their performance:
Porto: Seguros, Cartão virtual experienced fluctuations in weekly downloads, starting the quarter at around 26K and ending at approximately 15.8K. The peak was observed in the second week of January with 27.5K downloads. Weekly active users showed a slight decline, starting at 416.7K and closing the quarter at 395.5K.
Unimed Nacional saw an upward trend in weekly downloads, beginning at 15.9K and peaking at 25.5K in the last week of February. Active users also increased, starting at 90.6K and reaching 111.2K by the end of February, before slightly declining to 99.1K by the end of March.
Bradesco Seguros maintained steady download numbers, with a high of 18.1K in the first week of January and a low of 13.3K in the last week of March. Active users fluctuated, starting at 144.5K and ending the quarter at 131.8K, with a peak of 148.4K in the second week of January.
Unimed SP - Clientes showed consistent weekly downloads, ranging from 11.2K to 14.7K. Active users exhibited a steady pattern, beginning at 66.8K and ending at 68.7K, with minor increases and decreases throughout the quarter.
Bradesco Saúde had lower download numbers compared to other apps, peaking at 11.8K in the first week of January and dropping to 7.3K by the end of March. Active users started at 70.9K and saw a gradual decline, ending the quarter at 60.4K.
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