Top 5 Finance Apps on Android in Central America for Q1 2024

Throughout the first quarter of 2024, the top finance apps on the Android platform in Central America exhibited diverse performance trends in terms of weekly downloads and active user engagement. Here’s a detailed look at how these apps fared:

Banco del Bienestar Móvil Banco del Bienestar Móvil saw a significant fluctuation in weekly downloads, starting strong with 288K in the first week of January and peaking at 543K by January 22. However, the numbers tapered off to 38K by the end of March. Weekly active users followed a similar trend, peaking at 2.78M in late January before declining to 1.81M by the end of the quarter.

BBVA México BBVA México maintained a consistent weekly download rate, ranging between 141K and 195K throughout the quarter. Active users showed a stable trend, fluctuating between 7.94M and 8.54M, with a slight dip towards the end of March, settling at 8.10M.

Nubank: conta, cartão e mais Nubank saw steady weekly downloads, starting at 133K and peaking at 148K by February 26. The app’s active user base grew gradually, increasing from 2.47M in early January to 2.63M by early March, before a slight decline to 2.56M at the end of the quarter.

Mercado Pago: cuenta digital Mercado Pago experienced a consistent increase in downloads, starting at 117K in the first week of January and reaching 137K by the end of February. Active users saw a steady rise from 3.38M at the beginning of the quarter to 3.63M by the end of March.

AforeMóvil AforeMóvil’s weekly downloads showed a downward trend, starting at 128K in early January and gradually decreasing to 75K by the end of March. The active user base also saw a decline from 466K in early January to 388K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s platform.