Top 5 Apparel Apps on Android in South Africa - Q1 2024

In the first quarter of 2024, the top 5 apparel apps on the Android platform in South Africa showcased a mix of growth and stability in their weekly downloads and active users. Below is a detailed performance overview of these apps, based on data from Sensor Tower.

SHEIN-Shopping Online kicked off the quarter with a robust start, maintaining high download numbers. Weekly downloads fluctuated between 61K and 137K, peaking at 137.6K in the week of March 18. Active users also showed a positive trend, starting at 753.6K in early January and climbing steadily to 890K by the end of March.

MyRunway SA Fashion Shopping experienced significant variations in weekly downloads. The app saw its highest downloads, 24.3K, during the week of January 22, while other weeks recorded as low as 5.7K. Active user numbers reflected this trend, peaking at approximately 90.7K in late January before trending downwards to around 69.7K by the end of the quarter.

adidas: Shop Shoes & Clothing displayed a steady increase in weekly downloads, beginning with 5.7K in the first week of January and reaching up to 9.3K by early March. Active users showed a consistent rise from 43.9K to 52.1K over the same period.

Nike: Shoes, Apparel & Stories also saw a steady climb in weekly downloads, starting at 6.7K and steadily rising to 10.8K by the end of March. Active user numbers followed a similar pattern, increasing from 27.1K to 32.3K throughout the quarter.

Lovisa SAF had a fluctuating download pattern, beginning the quarter with 1.9K downloads, dipping to 812 in the second week, and then recovering to 3.9K by the end of March.

For more detailed insights and comprehensive data, visit Sensor Tower.