AI Insights · Timothy · April 2024
Top 5 Apparel Apps on Android in Uruguay - Q1 2024
An overview of the performance of the top 5 apparel apps on the Android platform in Uruguay during the first quarter of 2024, based on data from Sensor Tower.
During the first quarter of 2024, the top 5 apparel applications on the Android platform in Uruguay displayed varying trends in weekly downloads and active users. Here’s a closer look at their performance:
SHEIN-Shopping Online saw a consistent increase in weekly downloads, starting at 1.7K in early January and peaking at 2.8K in early February. The app maintained a healthy number of weekly active users, rising from 32.5K to 37.5K by the end of March.
Zara had a relatively stable download rate, fluctuating between 250 and 354 downloads per week. Active users showed a slight decline from 2.6K in January to around 2.4K by the end of the quarter.
Whering:Digital Closet Stylist experienced modest weekly downloads, with a peak of 328 in late February. Active users increased from 338 in early January to 418 in late February, then settled at 301 by the end of March.
Gymshark: Shop Gym Clothes had a varied download pattern, starting at 296 in early January but dropping to as low as 12 in mid-March. Active users mirrored this trend, decreasing from 376 to 153 throughout the quarter.
FARFETCH - Shop Luxury Fashion maintained a consistent download rate, with weekly downloads ranging from 25 to 143. Active users saw a decline from 183 in early January to 163 by the end of March.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.
