Q1 2024 Performance of Top Apparel Apps on Android in the US

In the first quarter of 2024, the apparel category saw significant activity among Android users in the United States. SHEIN-Shopping Online, despite generating no revenue, experienced a robust increase in downloads, starting the quarter at 265K and peaking at 466K by the end of March. Weekly active users followed a similar upward trajectory, beginning at 2.6M and reaching nearly 3M active users.

Nike: Shoes, Apparel & Stories maintained a steady download pattern, floating around the 60K mark, with a slight dip to 54K before ending the quarter at approximately 55K downloads. Active users peaked at 666K in mid-February but saw a decline to 597K by the quarter's close.

Zenni Optical showed a fluctuating download count, with a low of 13K and a high of 22K. Active users for Zenni Optical varied, reaching a peak of 94K in early February and settling around 89K towards the end of March.

Fashion Nova downloads saw an ebb and flow, with an early January count of around 9K, a mid-quarter spike to 13K, and concluding the period at 11K. Weekly active users for Fashion Nova exhibited a moderate increase from 49K to 54K over the quarter.

Lastly, DICK'S Sporting Goods had its downloads hovering in the 10K to 13K range, with weekly active users starting at 69K and experiencing a peak of 93K in mid-January before a slight decline to 86K at the quarter's end.

For more detailed insights and data on app performance, Sensor Tower's comprehensive analysis provides a deeper dive into the trends and numbers defining the apparel app market.