Top 5 Apparel Apps on Android in Turkey - Q1 2024

In the first quarter of 2024, the top 5 apparel apps on the Android platform in Turkey showcased notable performance trends in terms of downloads and active users. Here’s a detailed look at how each app fared:

Trendyol - Online Alışveriş saw consistent weekly downloads, starting at around 144K in early January and peaking at approximately 199K in the week of March 18. The app maintained a strong user base with weekly active users fluctuating between 17.8M and 18.9M, ending the quarter with approximately 18.3M active users.

DeFacto - Clothing & Shopping experienced a steady increase in weekly downloads, beginning at 53K in the first week of January and reaching about 79K by the end of March. Active users also showed an upward trend, growing from 543K to 628K throughout the quarter.

SHEIN-Shopping Online showed significant growth in downloads, starting at around 11.5K in January and peaking at approximately 61.8K in the week of March 18. Weekly active users increased considerably from 327K to approximately 592K by mid-March, before slightly dropping to 564K at the end of the quarter.

Zara had a more modest performance with weekly downloads beginning at 32K in early January and fluctuating, eventually stabilizing at around 20K by the end of March. Active users saw a decline from 152K to around 113K over the quarter.

adidas: Shop Shoes & Clothing had a notable increase in weekly downloads, starting at 9.3K in early January and reaching approximately 21.2K by the week of March 4. The app maintained a steady user base, with weekly active users growing from 173K to around 208K by early March, before ending the quarter with approximately 185K active users.

These insights are derived from Sensor Tower’s data, providing a comprehensive overview of the performance of top apparel apps in Turkey. For more detailed insights, visit Sensor Tower.