Top 5 Apparel Apps on Android in South America - Q1 2024

In the first quarter of 2024, the top 5 apparel apps on the Android platform in South America exhibited diverse performance trends. The data, sourced from Sensor Tower, provides valuable insights into the weekly downloads and active users of these leading applications.

SHEIN-Shopping Online saw a strong start with 695K downloads in the first week of January, peaking at 791K in the second week. Although there was a dip to 549K downloads in mid-March, the app maintained a relatively high level of weekly active users, starting at 18M and fluctuating slightly to end at 17.3M.

The Nike App experienced a consistent increase in downloads, beginning with 104K and reaching a peak of 131K in mid-March. Active user numbers also rose steadily from 309K in early January to a peak of 728K in mid-March, before slightly declining to 719K by the end of the quarter.

adidas: Shop Shoes & Clothing saw a notable rise in downloads, starting with 54K and peaking at 104K in mid-March. Active users showed a slight downward trend, beginning at 919K and ending at 884K, despite a peak of 998K in late January.

For Lojas Renner - Comprar Roupas, downloads started at 53K, peaking at 83K in late January. Active users fluctuated, starting at 1.4M and ending at 1.2M, with a peak of 1.4M in late January.

Lastly, C&A - Comprar roupas had a stable download trend, starting at 52K and peaking at 76K in early March. Active users showed a steady increase from 379K to a peak of 407K in early March, ending the quarter at 397K.

These trends highlight the dynamic nature of the apparel app market in South America. For more detailed insights, visit Sensor Tower.