Top 5 Apparel Apps on Android in Sweden for Q1 2024

During the first quarter of 2024, Sweden's top 5 apparel apps on the Android platform exhibited varied performance metrics in terms of downloads, active users, and revenue. Here's a closer look at how each app fared:

SHEIN-Shopping Online had a stable quarter with weekly downloads fluctuating between 3.7K and 6.5K. The highest download count was observed in the last week of January, reaching approximately 6.5K. Active users steadily grew from 146K at the beginning of January to a peak of 212K by the end of March.

Zalando – online fashion store maintained a consistent download range of 2.0K to 3.2K weekly. The highest downloads were recorded in mid-January at around 3.2K. Active users saw a slight decline from 81.8K at the start of January to 69.3K by the end of March. Despite the fluctuations, the app sustained a steady user base throughout the quarter.

H&M - we love fashion experienced moderate weekly downloads, with numbers ranging from 1.1K to 2.3K. The highest download count was noted in the fourth week of January at approximately 2.3K. Active users showed a downward trend early in the quarter, dropping from 52K in early January to 41K in early March, before rebounding to 46.8K by the end of March.

Nike: Shoes, Apparel & Stories had a relatively stable quarter with weekly downloads ranging between 316 and 495. The peak downloads occurred in the second week of February, reaching approximately 495. Active users remained consistent throughout the quarter, fluctuating around the 6K mark, with minor variations.

CIDER - Clothing & Fashion showed a modest performance with weekly downloads ranging from 317 to 696. The highest downloads were recorded in the first week of January at around 696. Active users hovered around the 3.5K to 4K range, showing slight increases and decreases but maintaining a steady user base.

For more detailed insights and comprehensive data, visit Sensor Tower.