Top 5 Apparel Apps on Android in Russia: Q1 2024 Performance

In the first quarter of 2024, the performance of the top 5 apparel apps on the Android platform in Russia showcased interesting trends in weekly downloads and active users. Here's a closer look at how these apps fared:

SHEIN-Shopping Online experienced a notable increase in weekly downloads towards the end of the quarter. Starting with around 10.9K downloads in the first week of January, the app saw a dip to approximately 7.6K by early March, followed by a significant surge to 27.1K in the final week. Active users also showed a remarkable rise from 40.9K at the start of January to 88.6K by the end of March.

Banggood - Online Shopping maintained a relatively stable trend in weekly downloads, averaging around 2K throughout the quarter. Active users remained consistent, hovering around 16K with minor fluctuations, peaking at 16.7K in the last week of January.

Trendyol - Online Alışveriş saw a steady increase in weekly downloads, starting at 1.8K and reaching up to 2.7K by late February. The app's active users showed a slight decline from 92.1K in early January to around 89.4K by the end of March, with a peak of 96.7K in mid-February.

Zara showed consistent weekly downloads, beginning at 1.6K and experiencing a moderate rise to 1.8K by the end of March. Active users fluctuated, starting at 3.5K and peaking at 5.7K in early February, before settling at around 3.3K in the last week of March.

MANGO - Online fashion exhibited a gradual increase in weekly downloads, starting at 860 and reaching 1.1K by the end of March. Active users remained relatively stable, beginning at 7.9K and ending the quarter at 8.4K, with minor variations throughout the period.

These insights are based on data from Sensor Tower, which provides more detailed analytics and trends for these and other applications.