AI Insights · Timothy · April 2024
Top 5 Apparel Apps on Android in Serbia: Q1 2024
Explore the performance of the top 5 apparel apps on the Android platform in Serbia for the first quarter of 2024, including download trends and active user metrics.
In the first quarter of 2024, the top 5 apparel applications on the Android platform in Serbia have shown varied performance in terms of downloads and user engagement. Here’s a detailed look at the trends for these apps, based on data from Sensor Tower.
SHEIN-Shopping Online had a fluctuating download trend throughout the quarter. Weekly downloads started at around 1.8K in early January and peaked at 3.5K in the week of February 26. The app maintained a relatively steady download rate in March, hovering around 1.6K to 2K per week.
H&M - we love fashion experienced a more consistent download trend with minor fluctuations. Weekly downloads ranged from 900 to 1.6K, with a slight peak of 1.3K in mid-February. The app saw a slight decline towards the end of March, finishing at approximately 971 downloads.
Zara saw a gradual decline in downloads over the quarter. Starting at 1.1K downloads in the first week of January, the numbers dropped to around 635 by the end of March. The lowest point was observed in the week of February 26, with just 638 downloads.
BERSHKA: Fashion & trends had a less volatile, though generally declining, download trend. Downloads started at 507 in the first week of January and decreased to approximately 330 by the end of March. The lowest download count was 302 in the week of March 4.
PULL&BEAR: Fashion and Trends also showed a declining trend in downloads. Starting at 483 downloads in early January, the app saw a decrease to 263 downloads by the end of March, with the lowest count being 254 in the week of March 4.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.
