Top 5 Apparel Apps on Android in Romania - Q1 2024

The first quarter of 2024 presented interesting trends for the top 5 apparel apps on Android in Romania. Here’s a detailed look at their performance based on data from Sensor Tower.

SHEIN-Shopping Online from Roadget Business PTE. LTD. saw a notable fluctuation in weekly downloads. Starting strong with 65.3K downloads in the first week of January, the app experienced a peak of 64.7K in the week of January 22. However, a downward trend followed, with downloads dropping to 25.2K by mid-March. Despite this, weekly active users remained relatively stable, starting at 325.9K and reaching a high of 348.5K by the end of the quarter.

Trendyol - Online Alışveriş demonstrated a significant increase in both downloads and active users throughout the quarter. Weekly downloads surged from 468 in early January to 44.8K by late March. Active users showed a similar upward trajectory, starting at 17.1K and escalating to over 206K by the end of March.

ABOUT YOU Outlet had a mixed performance. Downloads began at 27K in the first week of January but dipped to 7.2K by the end of the quarter. Active users also saw a decline from 68.5K to 56.9K during the same period, with minor fluctuations in between.

Zalando – online fashion store experienced a gradual decrease in downloads, starting from 13.1K in early January and dropping to 8.6K by the end of March. Nevertheless, the app's active users increased from 244.2K at the beginning of the quarter to 275K by the end, indicating strong user engagement despite the lower download numbers.

Lastly, ABOUT YOU Online Fashion Shop showed consistent downloads with a slight peak of 15.1K in the week of January 29. Active users also displayed a stable growth, starting at 82.8K and reaching 101.7K by the end of March.

For more in-depth insights and data, visit Sensor Tower.