Top 5 Apparel Apps on Android in Portugal, Q1 2024

In Q1 2024, the top 5 apparel apps on Android in Portugal showed varied performance trends across downloads, active users, and revenue. Here's an overview based on data from Sensor Tower.

SHEIN-Shopping Online had consistent weekly downloads, peaking at 19.4K at the start of January and stabilizing around 13.5K by the end of March. The app saw a notable increase in weekly active users, climbing from 381K to over 541K throughout the quarter.

ABOUT YOU Online Fashion Shop experienced steady growth in downloads, starting at 4.6K in early January and reaching 8.3K by the end of March. Active users showed a similar trend, with a slight dip mid-quarter but ending the period with approximately 69.4K weekly active users.

H&M - we love fashion maintained a stable download rate, beginning the quarter with 2.6K downloads and ending with 3.6K. Active users saw an increase from 75.1K to 79.8K over the same period.

Zara had a moderate download trend, starting at 4.1K and ending at 2.8K weekly downloads. Active users fluctuated slightly but remained relatively stable, ending the quarter at around 33.3K.

Nike: Shoes, Apparel & Stories showed a decline in downloads, from 4.3K in early January to 1.6K by the end of March. Despite this, active users remained fairly stable, closing the quarter with 34.3K weekly active users.

For more in-depth insights and data, visit Sensor Tower.