Top 5 Apparel Apps on Android in Poland: Q1 2024

In the first quarter of 2024, the top apparel apps on the Android platform in Poland showcased varied performance in terms of downloads and active users. Here, we delve into the weekly trends of the top 5 apps: SHEIN-Shopping Online, Reserved, Zalando – online fashion store, efootwear - online fashion, and H&M - we love fashion.

SHEIN-Shopping Online saw a significant fluctuation in weekly downloads, starting with 48K in early January and peaking at 54K in the second week. However, it experienced a downward trend towards the end of the quarter, closing at around 21K in the last week of March. The app's weekly active users remained robust, ranging from approximately 685K to 747K throughout the quarter.

Reserved experienced a notable increase in weekly downloads, particularly in March, where it surged to 52K during the week of March 11. Active users also showed a positive trend, starting at 229K in January and reaching a peak of 309K in March.

Zalando – online fashion store maintained a steady increase in downloads, with numbers climbing from 16K in early January to a high of 21K in mid-March. The app's active users also saw a significant rise, growing from 454K at the start of the quarter to 572K by mid-March.

efootwear - online fashion had a mixed trend in downloads, starting strong with 22K in the first week of January, dropping to around 10K in early February, and then fluctuating around 15K to 20K towards the end of the quarter. The active user base remained relatively stable, ranging from 98K to 112K.

H&M - we love fashion showed a consistent download rate, peaking at 13K in late January. The number of active users was relatively stable, starting at 257K in early January and hovering around 228K to 252K throughout the quarter.

These insights illustrate the dynamic nature of the apparel app market in Poland. For more detailed analytics and insights, visit Sensor Tower.