Top 5 Apparel Apps on Android in Oceania Q1 2024

In Q1 2024, the top 5 apparel apps on the Android platform in Oceania showed varied performance trends in terms of weekly downloads and active users. Here's a closer look at each app's metrics.

SHEIN-Shopping Online started the quarter with approximately 24.3K weekly downloads, peaking at about 28.7K in the last week of March. Weekly active users for SHEIN saw a gradual increase, beginning at around 353K and reaching nearly 379K by the end of the quarter.

Nike: Shoes, Apparel & Stories experienced a decline in weekly downloads, starting from about 3.8K in early January to roughly 2K by the end of March. Active users also decreased from around 15.9K at the start of the quarter to approximately 12.2K by the end.

JD Sports had a relatively stable performance in weekly downloads, fluctuating between 1.8K and 2.4K throughout the quarter. Weekly active users showed a slight downward trend, starting at around 8K and ending at about 7.5K.

THE ICONIC – Fashion Shopping saw a significant spike in downloads, particularly in early March, with numbers jumping from around 1.4K to 5.8K. Active users also increased, starting from approximately 10.5K and peaking at around 15.9K in mid-March before settling at about 12.2K by the end of the quarter.

UNIQLO AU demonstrated steady growth in weekly downloads, beginning at around 1.3K and reaching up to 2.2K by the end of March. Weekly active users also showed positive trends, growing from approximately 21.1K at the start of the quarter to around 22.3K by the end.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.