Top 5 Apparel Apps on Android in the Netherlands - Q1 2024

In Q1 2024, the top 5 apparel apps on the Android platform in the Netherlands demonstrated varied performance metrics, reflecting user engagement and app popularity. Here's a closer look at their performance:

SHEIN-Shopping Online saw significant user engagement with weekly downloads peaking at around 19.1K in early February and ending the quarter with approximately 13K downloads. The app's weekly active users ranged from 414K at the start of January to around 460K by the end of March, showcasing a consistent user base throughout the quarter.

Zalando – online fashion store experienced a steady flow of downloads, starting the quarter at around 4.2K and peaking at approximately 5.4K in late February. Weekly active users fluctuated, beginning at 137K in early January and dropping slightly to 122K by the end of March, indicating stable but slightly decreased user engagement.

C&A Fashion Online Shop showed an interesting trend with downloads starting at about 4.1K in early January and peaking at 5.6K in mid-March. The app maintained a steady increase in weekly active users, starting at 19.3K and reaching 20.4K by the end of the quarter.

ABOUT YOU Online Fashion Shop had moderate weekly downloads, starting at 3K and fluctuating throughout the quarter, peaking at around 3.5K in mid-February. The app's weekly active users showed a positive trend, starting at 33.7K and reaching over 41.6K by the end of March, indicating growing user engagement.

Nike: Shoes, Apparel & Stories had relatively lower downloads in comparison, starting at 2.1K and maintaining a consistent figure around 2.2K by the end of March. The app's weekly active users began at 15.3K in early January and saw a slight dip, stabilizing around 13.4K towards the end of the quarter.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored for a deeper understanding of the app market dynamics.