AI Insights · Timothy · April 2024
Top 5 Apparel Apps on Android in Mexico, Q1 2024
Discover the performance trends of the top 5 apparel apps on Android in Mexico for Q1 2024, including downloads and active users data.
In Q1 2024, the top 5 apparel apps on Android in Mexico displayed notable trends in weekly downloads and active users. Here’s a closer look at the performance of these apps, based on data from Sensor Tower.
SHEIN-Shopping Online from Roadget Business PTE. LTD. saw significant weekly download numbers, starting strong with 522K downloads in the first week of January and peaking at 613K in the second week. The app maintained a consistent download rate, closing the quarter with 543K in the last week of March. Weekly active users showed a slight fluctuation, beginning with 5M and ending with nearly 5M, peaking at 5.1M in mid-January.
Nike: Shoes, Apparel & Stories from Nike, Inc. experienced a steady flow of downloads, starting at 85K and seeing minor variations throughout the quarter. The highest downloads were recorded in the first week of January. Active users hovered around 400K, with a slight decline towards the end of the quarter, finishing with approximately 369K.
adidas: Shop Shoes & Clothing from adidas had a more fluctuating download trend, starting with 29.9K downloads in the first week and dropping to around 16.6K by the last week of March. Weekly active users also showed a gradual decline from 248K at the start to about 207K by the end of the quarter.
FARFETCH - Shop Luxury Fashion from Farfetch UK Limited saw a progressive increase in downloads from 8.6K in the first week of January to a peak of 21.3K in the fourth week. However, the downloads decreased towards the end of the quarter, closing with 9.1K. Active users increased significantly from 28.7K at the beginning to 44.4K in late February, before stabilizing around 30K in March.
LightInTheBox Online Shopping from Light In The Box Limited had a varied download performance, starting high at 50K in the first week of January and dropping to 2.3K by the last week of March. Active users similarly fluctuated, beginning at 79.8K and ending at 25.1K.
For more detailed insights and data, visit Sensor Tower.
