Q1 2024 Apparel App Performance on Android in Latin America

Latin America's apparel app market has shown a mixed bag of performance in the first quarter of 2024. With data derived from Sensor Tower, let's delve into the downloads and active users' trends of the top 5 apps in the category on the Android platform.

SHEIN-Shopping Online started the quarter with downloads peaking at 1.5M in the second week of January, experiencing a dip to 1.1M by mid-March. Weekly active users saw a high of 26M in early January, with a slight decline to 24M towards the end of March.

The adidas app maintained a steady growth in downloads, starting the quarter at 84K and climbing to a peak of 121K in the first week of March. Active users reached a high of 1.2M in late January, followed by a gradual fall to 1.09M by the quarter's end.

Nike: Shoes, Apparel & Stories downloads fluctuated, with a high of 85K in the first week of January, declining to 62K by mid-March. Active users hovered around 400K at the start of the year, ending slightly lower at 368K in the last week of March.

Zara had a modest performance with downloads starting at 45K and hitting a low of 34K in early March, then slightly recovering to 42K by the end of the quarter. Weekly active users began at 275K, dipping to 238K in mid-February, and then experienced a rise to 263K by March 25.

Lastly, FARFETCH - Shop Luxury Fashion displayed a download peak of 35K in the third week of January, with a notable decrease to 18K by the quarter's end. Active users saw an initial high of 71K in mid-January, with a reduction to 55K by late March.

For more in-depth insights and data, Sensor Tower's platform offers detailed analytics on app performance across various markets and categories.