AI Insights · Timothy · April 2024
Top 5 Apparel Apps Performance on Android in Italy - Q1 2024
A detailed look at the performance of the top 5 apparel apps on Android in Italy during Q1 2024, based on data from Sensor Tower.
In the first quarter of 2024, the top 5 apparel apps on the Android platform in Italy demonstrated varied performance in terms of weekly downloads and active users. This analysis, powered by Sensor Tower data, provides insights into the trends observed for SHEIN-Shopping Online, Zalando – online fashion store, Nike: Shoes, Apparel & Stories, H&M - we love fashion, and Zara.
SHEIN-Shopping Online showed strong weekly downloads, starting with 64K in early January and peaking at 82K by the end of March. Active users also saw a significant rise, growing from 3.4M at the start of the quarter to an impressive 7.4M by the end of March.
Zalando – online fashion store experienced fluctuations in weekly downloads, starting at 26K and reaching a high of 37K mid-January before tapering off to around 23K by the end of March. Active users had a slight dip early in the quarter but recovered to 583K by the last week of March.
Nike: Shoes, Apparel & Stories saw a steady decline in weekly downloads, beginning at 17K in January and dropping to 7K by the end of March. Active users followed a similar trend, decreasing from 149K to 122K over the quarter.
H&M - we love fashion had a modest performance in weekly downloads, starting at 14K and maintaining an average of around 10K throughout the quarter. Active users decreased from 420K in early January to 375K by the end of March.
Zara also showed a downward trend in weekly downloads, starting at 17K and ending at 7K by the last week of March. Active users saw a decline from 193K in early January to 145K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
