AI Insights · Timothy · April 2024
Top 5 Apparel Apps on Android in Ireland, Q1 2024
Explore the performance metrics of the top 5 apparel apps on Android in Ireland for the first quarter of 2024, including weekly downloads and active user trends.
In the first quarter of 2024, the top 5 apparel apps on the Android platform in Ireland exhibited varying trends in their weekly downloads and active user metrics. Below, we delve into the performance of each app, based on data from Sensor Tower.
SHEIN-Shopping Online saw a dynamic trend in weekly downloads, peaking at 14.9K in the week of January 22 before experiencing a decline to 7.6K by the end of February. Downloads slightly rebounded to 8.2K by the last week of March. The app maintained a strong and steady increase in weekly active users, starting at 137K at the beginning of January and reaching a notable 202K by the end of March.
Zalando – online fashion store experienced a modest rise in weekly downloads, peaking at 1.8K in the week of February 5. This was followed by a gradual decline to 822 downloads by mid-March, with a slight increase to 1.1K by the end of the quarter. Weekly active users started at 17.7K and saw fluctuations, eventually stabilizing at around 17.9K by the end of March.
Nike: Shoes, Apparel & Stories had a relatively stable download rate, peaking at 987 downloads in the last week of January. However, downloads slightly decreased, reaching 786 by the end of March. Active users fluctuated, starting at 9.9K and peaking at 11K in the second week of January, before stabilizing around 8.7K by the end of the quarter.
H&M - we love fashion showed significant growth in weekly downloads, peaking at 1.2K in mid-March. Downloads then slightly declined to 1.2K by the end of the quarter. Active users also showed a positive trend, starting at 26K and reaching 29.4K by the end of March, despite some fluctuations throughout the quarter.
ASOS had a consistent download performance, peaking at 968 downloads in the week of February 19. Downloads slightly decreased to 580 by the end of March. Active users showed a slight decline from 7.5K at the beginning of January to 6.2K by the end of March.
These insights highlight the varying performance trends among the top apparel apps on Android in Ireland for Q1 2024. For more detailed insights and data, visit Sensor Tower.
