Top 5 Apparel Apps on Android in Hungary for Q1 2024

In the first quarter of 2024, the top 5 apparel apps on the Android platform in Hungary showed varied performance trends in terms of weekly downloads and active users. Here’s a detailed look at each app's metrics:

SHEIN-Shopping Online saw a fluctuating trend in weekly downloads. Starting the quarter with 23.9K downloads in the first week of January, the numbers dipped to 8.9K by mid-March, before slightly rising to 9.8K by the end of the quarter. Active users for SHEIN-Shopping Online increased steadily, peaking at 265.6K in the week of March 18.

Trendyol - Online Alışveriş experienced a significant surge in weekly downloads, especially in February where it reached a high of 18.8K in the week of February 12. Active users also followed an upward trajectory, growing from 2.9K at the beginning of January to 57.5K by the end of March.

ABOUT YOU Outlet had a moderate performance in terms of weekly downloads, starting at 8.1K in the first week of January and ending with 4.7K in the last week of March. Active users exhibited a consistent increase, reaching 143.2K by mid-March, before slightly dropping to 140K in the final week of the quarter.

Reserved showed a noteworthy spike in weekly downloads, particularly in March where it reached 22K in the week of March 11. Active users also increased significantly, from 27K at the start of January to nearly 48.1K by mid-March, before slightly declining to 39.9K at the end of the quarter.

Zalando – online fashion store maintained a steady weekly download rate, peaking at 6.8K in early February. Active users showed a slight decline over the quarter, starting at 115K in the first week of January and ending at 108K by the last week of March.

These insights highlight the dynamic nature of the apparel app market in Hungary on the Android platform for Q1 2024. For more detailed insights and data, visit Sensor Tower.