AI Insights · Timothy · April 2024
Q1 2024 Apparel App Trends on Android in France: Top 5 Performance Snapshot
A glimpse into the performance of the top 5 apparel apps on Android in France for Q1 2024, with insights from Sensor Tower data. Trends show varying downloads and active user counts, with detailed figures available on Sensor Tower.
In the first quarter of 2024, the French Android apparel app market saw varied activity among the top 5 apps. Data provided by Sensor Tower offers a closer look at their performance.
SHEIN-Shopping Online maintained robust engagement with weekly active users peaking at 1.7M in mid-March and downloads reaching a high of 161K in the same period. Throughout the quarter, active users showed an upward trend, starting at 1.3M.
Vinted - Buy and sell clothes displayed a steady download count, with a slight increase from 31K to 33K towards the end of March. Weekly active users hovered around 1.5M, with minor fluctuations throughout the quarter.
Zalando – online fashion store experienced a mix of ups and downs in downloads, ending the quarter with approximately 23K downloads. Active users saw a slight decrease from 446K in early January to 330K by the end of March.
Nike: Shoes, Apparel & Stories had a more modest presence in terms of downloads, which dipped to 8.7K in early March before rising to 9K later in the month. The app's weekly active users showed a gradual increase from 133K to 118K over the quarter.
Lastly, H&M - we love fashion saw downloads fluctuate, with a noticeable increase to 8.9K in early March, and weekly active users remained relatively stable, ending the quarter around 168K.
For more in-depth insights and app performance data, Sensor Tower's comprehensive analysis can provide additional context and understanding of the market dynamics.
