AI Insights · Timothy · April 2024
Top 5 Apparel Apps on Android in Finland Q1 2024
A closer look at the performance of the top 5 apparel apps on Android in Finland during Q1 2024, highlighting trends in downloads and active users.
During the first quarter of 2024, the top 5 apparel apps on the Android platform in Finland showed varied performance in terms of downloads and active users. The data, sourced from Sensor Tower, offers valuable insights into the trends observed for each app.
Zalando – online fashion store saw a notable increase in weekly downloads mid-January, peaking at around 2.8K. Towards the end of the quarter, downloads stabilized around 1.5K. The app's active users started at approximately 48.6K in early January and saw a slight decline to around 44.9K by the end of March.
SHEIN-Shopping Online experienced fluctuations in weekly downloads, starting at about 2.4K in early January and dropping to roughly 1.4K by the end of March. Weekly active users for SHEIN showed a slight decline from approximately 47.5K in early January to around 44.3K by the end of the quarter.
ABOUT YOU Online Fashion Shop demonstrated a steady performance in terms of weekly downloads, with a notable peak to 1.2K in early March. Active users for ABOUT YOU remained relatively stable, starting at approximately 10.7K and ending the quarter at around 9.1K.
H&M - we love fashion showed a varied download trend, peaking at approximately 1.1K in late January. Active users for H&M started at around 47.2K and saw a decline to about 39.5K by the end of March.
Nike: Shoes, Apparel & Stories had relatively consistent weekly downloads, with numbers hovering around 400 for most of the quarter. Active users started at approximately 4K and remained stable, ending the quarter at around 3.6K.
For more detailed insights and data, visit Sensor Tower.
