AI Insights · Timothy · April 2024
Top 5 Apparel Apps on Android in Spain: Q1 2024
Discover the performance trends of the top 5 apparel apps on Android in Spain for Q1 2024, including download rates and active user metrics.
In Q1 2024, the top 5 apparel applications on Android in Spain showcased varied performance metrics in terms of weekly downloads and active users. The data, sourced from Sensor Tower, provides an insightful overview of these applications' trends.
SHEIN-Shopping Online saw a steady rise in weekly downloads, starting at 54K in the beginning of January and peaking at approximately 103K by the end of March. Active users also increased, beginning at around 2M and reaching nearly 2.4M by the quarter's end.
Zalando – online fashion store experienced a fluctuating download trend, starting from 26K in early January and stabilizing around 23K to 32K throughout the quarter. Active users showed a downward trend initially, from 452K in early January to 287K by the end of March.
Zara had a declining trend in weekly downloads, starting at 32K and decreasing to around 9.6K by the end of March. Active users also dropped from 270K in early January to 177K by the end of the quarter.
Nike: Shoes, Apparel & Stories showed a mixed trend in downloads, starting at 13.7K in early January, peaking at 18.6K in mid-January, and then declining to around 8.1K by the end of March. Active users also fluctuated, beginning at 81K and ending at approximately 73K by the quarter's conclusion.
H&M - we love fashion had varied download numbers, starting at 15.3K in early January, dipping mid-quarter, and then rising to around 10.2K by the end of March. Active users decreased from 363K at the start of January to 299K by the end of March, with a slight mid-quarter increase.
For more detailed insights and data, visit Sensor Tower.
