Top 5 Apparel Apps on Android in Estonia, Q1 2024

In the first quarter of 2024, the top 5 apparel applications on the Android platform in Estonia showcased varied performance metrics, particularly in terms of downloads. Here’s a closer look at how each app fared:

SHEIN-Shopping Online experienced fluctuating weekly downloads, starting with 1K downloads in the first week of January and ending the quarter with 812 downloads in the final week of March. Despite the ups and downs, the app maintained a relatively steady presence in the market.

Zalando – online fashion store saw a gradual decline in weekly downloads over the quarter. Beginning with 950 downloads in the first week of January, the numbers decreased to 482 by the end of March. This steady decline indicates a need for potential re-engagement strategies.

ABOUT YOU Online Fashion Shop also experienced a downward trend in downloads. Starting the quarter with 439 downloads, the app's downloads dropped to 263 by the last week of March. The decrease was more pronounced mid-quarter, with the lowest point being 169 downloads in the week of March 4.

BestSecret had a more erratic download pattern. Starting with 140 downloads in the first week of January, it saw some peaks and troughs throughout the quarter, ending with 153 downloads in the last week of March. The highest download count was 238 during the week of January 22.

CIDER - Clothing & Fashion recorded the lowest download numbers among the top 5. The app started with 111 downloads in the first week of January and ended with 57 downloads in the final week of March. The download numbers fluctuated but remained below 100 throughout most of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's website.