Top 5 Apparel Apps on Android in Denmark: Q1 2024 Performance

In the first quarter of 2024, the performance of the top five apparel apps on Android in Denmark showcased distinct trends in downloads and active users. Here’s a closer look at how each app fared:

SHEIN-Shopping Online experienced fluctuating weekly downloads, starting from 4.8K in early January and dipping to 2.1K by mid-March, before rebounding to 4K in the last week of the quarter. Weekly active users for the app saw a slight decline initially from 40.5K to 36.7K but closed the quarter on a high note at 41.5K.

Zalando – online fashion store had a relatively stable download rate, averaging around 1.1K to 1.4K weekly. The app’s active users started the quarter at 60.9K, saw a dip to 51.7K in early February, but recovered to 53.2K by mid-March, maintaining a consistent user base towards the end of the quarter.

H&M - we love fashion saw a moderate increase in weekly downloads, peaking at 748 in mid-March. Active users for the app showed a downward trend from 30.5K at the beginning of the quarter to 22.4K by mid-February, before climbing back to 25.7K by the end of March.

LightInTheBox Online Shopping had a decline in downloads throughout the quarter, starting at 606 in early January and dropping to 167 by the end of March. Active users also showed a decreasing trend from 4.1K in early January to 3.1K by the end of the quarter.

Nike: Shoes, Apparel & Stories maintained a steady download rate, averaging around 200-300 weekly. The app’s active users had minor fluctuations, starting at 3.5K and ending at 3.4K, with a slight dip to 3.2K in early March.

Overall, the first quarter of 2024 highlighted varied engagement levels and user trends among these top apparel apps in Denmark. For more insights and detailed analytics, visit Sensor Tower.